Marie Carmen Fallaha: Beauty and Comfort

Prestige issue 257-258, Dec. 2014-Jan. 2015

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Marie Carmen Fallaha. © Archives Marie Carmen Fallaha

Why did you choose fashion? More than a choice, it’s a love, a passion that I have for fashion since childhood. A love that almost resulted in a sacred habit I had to dress my sisters as a brave little girl. It was obvious that this habit is gradually turning into serious commitment to this exciting world of fashion and design, with the creation of the Emme brand.

What characterizes your line? It’s a line of women’s clothing, comfortable and easy to wear, with an original twist. I think especially about active women of all ages, who are also  mothers. The woman is constantly in search of the beautiful and comfortable at the same time.

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© Archives Marie Carmen Fallaha

What are the materials you prefer? They are, in most cases, extensible materials and easy to wear. However, from time to time I like to introduce something new in an original collection or noble materials such as silk and leather. A novelty with an unexpected mix, that gives an original touch to a simple model.

What are your goals? My main goal is to satisfy my customers. Over the years, I learned to listen and understand the needs of my clients. I am thrilled when, season after season, I see them coming back to my place for the original and comfortable pieces. Moreover, most of my clients still wear, old Emme models, which are still «current and in». At a time when they sincerely tell me the great difficulty they have to separate from my pieces, I realize, for me, the great place that I occupy in their daily lives.

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© Archives Marie Carmen Fallaha

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Instagram: EMMESHOP