Piaget Dinner during SIHH 2018

Doutzen Kroes, Piaget CEO Chabi Nouri and Ryan Reynolds at the Piaget dinner. © Getty Images

 

 

During the annual Salon International de la Haute Horlogerie, Piaget transformed the Country Club de Genève into a tropical sun-filled paradise for the launch of its new global brand campaign. Piaget International Brand Ambassador Ryan Reynolds was joined by Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker for an evening inspired by the Piaget universe captured by the iconic photographers Mert & Marcus.

Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri for the unveiling of the new campaign.

 

 

Constance Dicker, Joel Dicker and Piaget CEO Chabi Nouri attend the Piaget dinner at the Country Club in Geneva. © Getty Images

 

 

Coco Rocha, Piaget CEO Chabi Nouri and Mohammed Sultan Al Habtoor at the Piaget dinner. © Getty Images

 

 

Shanina Shaik at the Piaget dinner. © Getty Images

Doutzen Kroes at the SIHH 2018. © Getty Images