One Million Lucky and Lady Million Lucky by Paco Rabanne

Jordan Barrett and Sophia Ahrens chosen for the lucky campaign. © Paco Rabanne

 

 

Traditional luck is often left to chance. But what about luck as a feeling? That euphoric high that liberates you from within? That delirious sensation when the world is suddenly your ally? With Million Lucky, you have the Lucky Touch. Your fate is in your hands and you better take advantage. Life is a game. It’s time to be its lucky winner!

2008-2018. Ten years. 60 million gold ingots produced. A gold vault that puts the Federal Reserve to shame. But the Gold Fever doesn’t stop there! To celebrate the 10th Million anniversary, an intoxicating wave of addiction rolls in. 1 Million Lucky and Lady Million Lucky is here to redefine luck as you know it. Bold and unexpected, it empowers you to seize control of your luck and your destiny. You only have one life, so dare to enjoy it as the luckiest person alive!

 

 

The Lucky bottles. © Paco Rabanne

 

 

The Lucky bottle

When you have it all, you want more. When you have gold, you want platinum. With Million Lucky, iconic gold is upgraded by the rarest of metals: platinum. Pure, dense, and extraordinary. An ode to Paco Rabanne, the rebellious metallurgist who embodied the Million fantasy. No vision was too ludicrous, no metal too precious. Fun fact: he once used 9 kilos of gold and 300 carats of diamonds to design a dress for Françoise Hardy, which she could hardly walk in. Casual. Practical. Unforgettable.

 

 

© Paco Rabanne

 

 

The Lucky perfume

1 Million Lucky

An exhilarating rush that grips the senses. Biting you with zesty green plum. Captivating you with masculine woodiness. Jolting your desires with luscious hazelnut. All at the same time. One inhale and the world is yours for the taking. Long live the Lucky ones!

 

Lady Million Lucky

A rose revolution that collapses your boundaries, making room but for pure sensation. A burst of raspberry rushes in, teasing you with its delectable gourmandize. Voluptuous sandalwood pushes the limits. In euphoric alchemy, an addiction to luck is born.