New Dior Boutique
On the world’s most beautiful avenue, the Champs-Elysées stands the new Dior boutique majestically. In this kingdom of dreams, a marriage of audacity, excellence, innovative experiences, and architectural virtuosity. An unprecedented scenography illuminates, over three floors, the House’s latest collections, and various universes.
Like an echo of Christian Dior’s first boutique, “Colifichets” – which the decorator Victor Grandpierre covered in toile de Jouy. The walls are dressed in the same print, a classic 18th-century cloth. This signature code, reinterpreted in turn by each of Monsieur Dior’s successors, further highlights the simultaneously timeless and contemporary atmosphere of the store.
Following the seasons, new launches and pop-ups will animate the space, including exclusive editions and other surprises. The Autumn-Winter 2019-2020 collection by Maria Grazia Chiuri opens the ball in a hypnotic setting with chromatic effects.
For the opening of its new boutique on the Champs-Elysées, Dior presents an advance preview of the Check’N’Dior collection. The Dior Book Tote and Saddlebags now revisited in denim, and the TravelDior luggage in the House’s original, signature Dior Oblique canvas, as well as the embroidered Saddle. Specially designed for this Paris address are two exclusive variations on DiorCamp and a silk scarf in tropical toile de Jouy.
This laboratory of dreams also offers, as another exclusive to the site, a unique personalization service for Dior icons and designs such as the Dior Book Tote and Saddlebags and the TravelDior line.