{"id":20233,"date":"2015-07-10T09:15:25","date_gmt":"2015-07-10T09:15:25","guid":{"rendered":"http:\/\/www.prestigemag.co\/2015\/07\/hania-rayess-pour-une-jeunesse-creative-et-engagee\/"},"modified":"2015-07-10T09:15:25","modified_gmt":"2015-07-10T09:15:25","slug":"hania-rayess-pour-une-jeunesse-creative-et-engagee","status":"publish","type":"post","link":"https:\/\/www.prestigemag.co\/fr\/2015\/07\/hania-rayess-pour-une-jeunesse-creative-et-engagee\/","title":{"rendered":"Hania Rayess: Pour une jeunesse cr\u00e9ative et engag\u00e9e"},"content":{"rendered":"

Prestige N\u00b0 256, Novembre 2014<\/em><\/p>\n

\"Untitled-2\"

\u00a9 Archives Hania Rayess<\/p>\n

Pourquoi avez-vous choisi cette branche? <\/strong><\/em>J\u2019ai toujours r\u00eav\u00e9 d\u2019avoir ma propre marque de sacs cr\u00e9\u00e9e \u00e0 l\u2019intention des jeunes adolescents. Plus qu\u2019un amour, une passion. C\u2019est dans cet esprit que Smartiz & Co. a d\u00e9but\u00e9 en 2004, un projet qui rev\u00eat deux volets. D\u2019un c\u00f4t\u00e9, il y a notre propre collection de sacs, expos\u00e9e dans notre showroom aux Souks de Beyrouth, et d\u2019un autre, j\u2019ai introduit un nouveau concept qui inspire encore et toujours la jeunesse. Comment? Smartiz& Co. travaille, chaque saison, \u00e0 mettre en \u00e9vidence et \u00e0 promouvoir une jeune designer de mode en lui donnant la chance de cr\u00e9er pour Smartiz& Co., d\u2019exposer et de vendre sa propre ligne de smart-mod\u00e8les.<\/p>\n

Quels sont les crit\u00e8res de s\u00e9lection?<\/strong><\/em> La designer doit \u00eatre libanaise, car l\u2019int\u00e9gralit\u00e9 de notre production porte fi\u00e8rement le label \u00abMade in Lebanon.\u00bb Elle doit \u00eatre aussi passionn\u00e9e de son travail, apportant sa propre touche cr\u00e9ative, et avoir confiance en elle et en ses capacit\u00e9s. Des cinq mod\u00e8les qu\u2019elle expose, l\u2019un d\u2019eux doit correspondre \u00e0 l\u2019esprit d\u2019une association caritative de son choix, et qu\u2019elle soutiendra en y reversant les recettes de la vente de son mod\u00e8le. C\u2019est ce que j\u2019appelle \u00abAwareness for the Teens\u00bb, ou la sensibilisation des adolescents \u00e0 la cause sociale.<\/p>\n

\"CB\"

\u00a9 Archives Hania Rayess<\/p>\n

Vous vous adressez aux jeunes. Est-ce la raison pour laquelle vous avez choisi une enseigne qui rappelle les bonbons color\u00e9s au chocolat? <\/strong><\/em>Oui, effectivement. La marque s\u2019adresse essentiellement aux adolescents, et j\u2019ai voulu garder le go\u00fbt d\u00e9licieux SmartiZ sur le bout de la langue de tout le monde.<\/p>\n

Qu\u2019est-ce qui caract\u00e9rise votre marque?<\/em> <\/strong>Ce sont justement ces deux objectifs tr\u00e8s importants qui consistent \u00e0 allier l\u2019utile \u00e0 l\u2019agr\u00e9able. D\u2019un c\u00f4t\u00e9, je lance le concepteur du projet et ses produits, et d\u2019un autre, je fais la lumi\u00e8re sur une organisation non gouvernementale choisie par les jeunes cr\u00e9ateurs. Ainsi, les jeunes filles apprennent \u00e0 faire leur entr\u00e9e dans l\u2019univers de la mode, mais aussi \u00e0 tendre la main \u00e0 une cause. Un engagement dans le social.<\/p>\n

Quelles sont vos perspectives d\u2019avenir? <\/strong><\/em>Je consid\u00e8re qu\u2019il y a beaucoup de talents cr\u00e9atifs au Liban. C\u2019est un plus. Alors, tant que nous \u0153uvrons \u00e0 lancer de jeunes designers, et \u00e0 allier beaut\u00e9 et bont\u00e9, l\u2019avenir sera florissant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prestige N 256, Novembre 2014<\/em>
J\u2019ai toujours r\u00eav\u00e9 d\u2019avoir ma propre marque de sacs cr\u00e9\u00e9e \u00e0 l\u2019intention des jeunes adolescents. Plus qu\u2019un amour, une passion. C\u2019est dans cet esprit que Smartiz & Co. a d\u00e9but\u00e9 en 2004, un projet qui rev\u00eat deux volets. D\u2019un c\u00f4t\u00e9, il y a notre propre collection de sacs, expos\u00e9e dans notre showroom aux Souks de Beyrouth,<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13358,13346],"tags":[],"yoast_head":"\nHania Rayess: Pour une jeunesse cr\u00e9ative et engag\u00e9e - Prestige Magazine<\/title>\n<meta name=\"description\" content=\"Prestige N 256, Novembre 2014J\u2019ai toujours r\u00eav\u00e9 d\u2019avoir ma propre marque de sacs cr\u00e9\u00e9e \u00e0 l\u2019intention des jeunes adolescents. Plus qu\u2019un amour, une passion. C\u2019est dans cet esprit que Smartiz & Co. a d\u00e9but\u00e9 en 2004, un projet qui rev\u00eat deux volets. D\u2019un c\u00f4t\u00e9, il y a notre propre collection de sacs, expos\u00e9e dans notre showroom aux Souks de Beyrouth,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prestigemag.co\/fr\/2015\/07\/hania-rayess-pour-une-jeunesse-creative-et-engagee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hania Rayess: Pour une jeunesse cr\u00e9ative et engag\u00e9e - Prestige Magazine\" \/>\n<meta property=\"og:description\" content=\"Prestige N 256, Novembre 2014J\u2019ai toujours r\u00eav\u00e9 d\u2019avoir ma propre marque de sacs cr\u00e9\u00e9e \u00e0 l\u2019intention des jeunes adolescents. Plus qu\u2019un amour, une passion. 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