{"id":22105,"date":"2018-02-08T15:14:53","date_gmt":"2018-02-08T15:14:53","guid":{"rendered":"http:\/\/www.prestigemag.co\/2018\/02\/yara-sayad-designer-de-packagings-pour-les-marques\/"},"modified":"2018-02-08T15:14:53","modified_gmt":"2018-02-08T15:14:53","slug":"yara-sayad-designer-de-packagings-pour-les-marques","status":"publish","type":"post","link":"https:\/\/www.prestigemag.co\/fr\/2018\/02\/yara-sayad-designer-de-packagings-pour-les-marques\/","title":{"rendered":"Yara Sayad Designer de packagings pour les marques"},"content":{"rendered":"<p>J&rsquo;ai eu le plaisir d&rsquo;interviewer Yara Marie Sayad, designer d\u2019emballages pour les marques. Originaire du Liban, Yara s\u2019est install\u00e9e \u00e0 New York en 2014 o\u00f9 elle a fini sa ma\u00eetrise en design d&#8217;emballage au renomm\u00e9 Pratt Institute. Apr\u00e8s avoir travaill\u00e9 dans un studio de design du genre \u00e0 Manhattan, l&rsquo;esprit d&rsquo;entreprise de Yara l&rsquo;a pouss\u00e9e \u00e0 faire la transition vers le free-lance \u00e0 temps plein, travaillant maintenant directement avec sa client\u00e8le.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14429\" aria-describedby=\"caption-attachment-14429\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10.jpg\"><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20418'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-14429 size-large\" data-lazy-src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-1024x418.jpg\" alt=\"\" width=\"1024\" height=\"418\" data-lazy-srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-1024x418.jpg 1024w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-300x123.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-770x315.jpg 770w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-293x120.jpg 293w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-1400x572.jpg 1400w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-390x159.jpg 390w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-768x314.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-150x61.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-600x245.jpg 600w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-291x119.jpg 291w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-164x67.jpg 164w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10.jpg 1500w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-14429\" class=\"wp-caption-text\"><noscript><img class=\"wp-image-14429 size-large\" src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-1024x418.jpg\" alt=\"\" width=\"1024\" height=\"418\" srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-1024x418.jpg 1024w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-300x123.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-770x315.jpg 770w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-293x120.jpg 293w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-1400x572.jpg 1400w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-390x159.jpg 390w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-768x314.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-150x61.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-600x245.jpg 600w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-291x119.jpg 291w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10-164x67.jpg 164w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a> Yara Sayad. \u00a9 Yara Sayad<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Bonjour Yara! Je suis tellement heureux de pouvoir vous parler au sujet de votre carri\u00e8re. Etant relativement nouvelle pour beaucoup de gens, pouvez-vous nous dire ce que c&rsquo;est d&rsquo;\u00eatre designer de marque et d&#8217;emballage?<\/em><\/strong> Je suis heureuse d&rsquo;\u00eatre ici pour vous parler aussi! Le r\u00f4le-cl\u00e9 d&rsquo;un concepteur d&#8217;emballage est de cr\u00e9er un produit qui parle \u00e0 un public et qui attire le consommateur. Le paquet est un moyen de communication entre le consommateur et la marque. Personnellement, j&rsquo;aime penser que l&rsquo;image de marque est associ\u00e9e \u00e0 l&#8217;emballage. L\u2019un ne peut venir sans l&rsquo;autre. L&rsquo;image de marque est principalement l&rsquo;identit\u00e9, les caract\u00e9ristiques \/ traits \/ caract\u00e9ristiques d&rsquo;une personne, tandis que le paquet est le squelette, la forme d&rsquo;une personne, son apparence, qui souligne ou d\u00e9peint son identit\u00e9. Par cons\u00e9quent, un concepteur de marque et d&#8217;emballage cr\u00e9e des identit\u00e9s en d\u00e9veloppant l&rsquo;image d&rsquo;une marque et en lui donnant vie en cr\u00e9ant une histoire unique.<\/p>\n<p><strong><em>Cela est tr\u00e8s int\u00e9ressant; Merci pour le partage. Pourriez-vous me dire un peu pourquoi est-ce important ou pr\u00e9cieux?<\/em><\/strong> Cela est extr\u00eamement important car il s\u2019agit de la premi\u00e8re impression \/ interaction entre le consommateur et la marque. Cela permet \u00e0 la marque de se d\u00e9marquer de ses concurrents et d&rsquo;interpeller des consommateurs particuliers ayant des int\u00e9r\u00eats sp\u00e9cifiques. Cela est pr\u00e9cieux parce qu&rsquo;il souligne l&rsquo;importance de pr\u00e9senter quelque chose de tr\u00e8s complexe d&rsquo;une mani\u00e8re simple, mais utile. Il y a beaucoup \u00e0 penser lors de la conception d&rsquo;un package: strat\u00e9gie marketing, efficacit\u00e9 de la pr\u00e9sentation du produit dans les rayons, transport, respect de l&rsquo;environnement et communication: de la production de l\u2019emballage \u00e0 l&rsquo;exp\u00e9dition, en passant par l&rsquo;utilisateur.<\/p>\n<p><strong><em>Je voudrais vous poser une question personnelle. Pourriez-vous me donner un aper\u00e7u de votre parcours et comment avez-vous choisi cette carri\u00e8re?<\/em><\/strong> J&rsquo;ai toujours \u00e9t\u00e9 fascin\u00e9e par la cr\u00e9ation et la construction de choses \u00e0 partir de brouillons, tout en associant les objets \u00e0 des histoires. Chaque occasion a toujours \u00e9t\u00e9 une opportunit\u00e9 pour moi de cr\u00e9er quelque chose pour quelqu&rsquo;un. J&rsquo;ai toujours saisi les occasions comme excuses pour acheter et explorer de nouveaux mat\u00e9riaux, textures et techniques. Quand j&rsquo;\u00e9tais jeune, je me souviens d\u2019avoir cr\u00e9\u00e9 des jeux pour mes petites s\u0153urs, d\u2019avoir con\u00e7u des cartes pour la f\u00eate des m\u00e8res, ou des lettres pour mes amis. J&rsquo;aimais aussi mettre des photos ensemble dans mon journal intime pour illustrer diff\u00e9rents jours de ma vie.<\/p>\n<p>Quand j&rsquo;\u00e9tais \u00e9tudiante de premier cycle, suivant une formation en graphisme option impression, le slogan \u00able num\u00e9rique c&rsquo;est l&rsquo;avenir\u00bb me terrifiait. Je ne pouvais pas m&rsquo;imaginer cr\u00e9er sans cet aspect tangible et tactile impliqu\u00e9 dans la cr\u00e9ation. Je me suis ensuite sp\u00e9cialis\u00e9e dans l&#8217;emballage \u00e0 New York. Au cours de mon exp\u00e9rience l\u00e0-bas, je suis tomb\u00e9e amoureuse de l&#8217;emballage et de la puissance de cet outil.<\/p>\n<p>Dans le cadre de ma carri\u00e8re professionnelle, j&rsquo;ai travaill\u00e9 dans une entreprise de conception d&#8217;emballages \u00e0 New York et j&rsquo;ai eu quelques projets en freelance. Je voulais saisir toutes les opportunit\u00e9s qui se pr\u00e9sentaient \u00e0 moi, et finalement je suis devenue une freelancer \u00e0 temps plein.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14430\" aria-describedby=\"caption-attachment-14430\" style=\"width: 787px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1-.jpg\"><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20787%20591'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-14430 size-full\" data-lazy-src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1-.jpg\" alt=\"\" width=\"787\" height=\"591\" data-lazy-srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1-.jpg 787w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--300x225.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--768x577.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--640x480.jpg 640w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--150x113.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--499x375.jpg 499w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--166x125.jpg 166w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--89x67.jpg 89w\" data-lazy-sizes=\"(max-width: 787px) 100vw, 787px\" \/><figcaption id=\"caption-attachment-14430\" class=\"wp-caption-text\"><noscript><img class=\"wp-image-14430 size-full\" src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1-.jpg\" alt=\"\" width=\"787\" height=\"591\" srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1-.jpg 787w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--300x225.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--768x577.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--640x480.jpg 640w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--150x113.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--499x375.jpg 499w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--166x125.jpg 166w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Family-Packages-_-Project-1--89x67.jpg 89w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/noscript><\/a> Yara Sayad. \u00a9 Yara Sayad<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong><em>Et comment d\u00e9cririez-vous votre travail et votre processus cr\u00e9atif? Qu&rsquo;est-ce qui vous inspire?<\/em><\/strong> J&rsquo;ai toujours \u00e9t\u00e9 une personne tr\u00e8s \u00abmanuelle\u00bb et m\u00e9ticuleuse, qui aime exp\u00e9rimenter avec des textures et des conditionnements tangibles \u00e0 travers le choix du papier, du mat\u00e9riel et des techniques d&rsquo;impression. J&rsquo;ai toujours recours \u00e0 mes mains comme premier outil pour mes cr\u00e9ations, qui sont ensuite num\u00e9ris\u00e9es. Ma r\u00e9compense personnelle est de toujours apporter quelque chose d&rsquo;innovant \u00e0 mes cr\u00e9ations. J&rsquo;aime faire face \u00e0 ces types de d\u00e9fis, car je crois que c&rsquo;est la meilleure fa\u00e7on de continuer \u00e0 m&rsquo;am\u00e9liorer en tant que designer.<\/p>\n<p>Apr\u00e8s avoir \u00e9t\u00e9 inform\u00e9e d&rsquo;un projet, je recherche en premier l&rsquo;histoire du produit. Apr\u00e8s m&rsquo;\u00eatre sentie inspir\u00e9e par les mots, le concept se d\u00e9veloppe dans mon esprit. Cela me donne l&rsquo;opportunit\u00e9 de penser et de cr\u00e9er librement. La prochaine \u00e9tape est d&rsquo;\u00e9tudier le march\u00e9 et la concurrence pour \u00e9valuer correctement la mani\u00e8re de cr\u00e9er quelque chose de pr\u00e9cieux et sp\u00e9cial &#8211; toujours sp\u00e9cial. L&rsquo;une de mes plus grandes joies est d&rsquo;ajouter une note de r\u00e9alisme \u00e0 mon travail, \u00e0 travers des textures et des illustrations, pour lui donner vie.<\/p>\n<p>Je suis inspir\u00e9e par tout ce qui m&rsquo;entoure, que ce soit le comportement des individus ou le monde naturel. Je pense que la belle structure complexe du monde naturel est si inspirante. En ce qui concerne la structure des paquets, je suis principalement inspir\u00e9e par les sculptures, que je consid\u00e8re comme des paquets statiques. Je suis inspir\u00e9e par le d\u00e9fi mental de cr\u00e9er quelque chose de nouveau, qui a la capacit\u00e9 de provoquer de nouvelles id\u00e9es ou pens\u00e9es.<\/p>\n<p><strong><em>Les gens parlent souvent de vie personnelle et professionnelle comme s&rsquo;il s&rsquo;agissait de deux concepts distincts. Seriez-vous d&rsquo;accord avec cela?<\/em><\/strong> C&rsquo;est une question tr\u00e8s int\u00e9ressante \u00e0 laquelle je n&rsquo;ai jamais pens\u00e9. Il semble que ma vie personnelle et ma vie professionnelle se soient toujours senties li\u00e9es et presque interchangeables. Je suppose que c&rsquo;est une bonne chose \u00e0 ressentir, n&rsquo;est-ce pas? \u00c0 la fin de la journ\u00e9e, votre vie professionnelle se m\u00ealera dans une certaine mesure de votre vie personnelle. Je trouve aussi que mon personnage se refl\u00e8te dans mon travail. Par exemple, je suis quelqu&rsquo;un qui ne peut pas mentir, raison pour laquelle je suis fi\u00e8re de produire un travail authentique et de donner vie \u00e0 mes cr\u00e9ations.<\/p>\n<p><strong><em>Merci beaucoup d&rsquo;avoir parl\u00e9 de cela. Je pense que c&rsquo;est tr\u00e8s important \u00e0 savoir. Consid\u00e9rant toutes les mani\u00e8res n\u00e9gatives dont les m\u00e9dias et le mat\u00e9rialisme ont affect\u00e9 notre environnement et notre soci\u00e9t\u00e9, comment diriez-vous que les gens pourraient utiliser la conception et l&#8217;emballage au profit de l&rsquo;environnement et avoir un impact positif?<\/em><\/strong> Le moyen le plus pratique d&rsquo;utiliser la conception de l&#8217;emballage est d&rsquo;utiliser uniquement le n\u00e9cessaire pour accepter la simplicit\u00e9 lorsque cela est possible. Les solutions simples sont souvent les meilleures, les plus faciles \u00e0 comprendre pour le consommateur et les plus adapt\u00e9es \u00e0 notre environnement. Mon conseil serait d&rsquo;utiliser juste assez pour transporter, prot\u00e9ger et pr\u00e9server le produit. Utilisez le concept de simplicit\u00e9 comme un d\u00e9fi pour envisager des fa\u00e7ons plus strat\u00e9giques de mettre les choses ensemble. Faire un paquet multifonctionnel, en utilisant des mat\u00e9riaux durables et en lui donnant un usage apr\u00e8s son utilisation est un excellent moyen d&rsquo;aider l&rsquo;environnement.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14431\" aria-describedby=\"caption-attachment-14431\" style=\"width: 787px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2.jpg\"><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20787%20590'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-14431 size-full\" data-lazy-src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2.jpg\" alt=\"\" width=\"787\" height=\"590\" data-lazy-srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2.jpg 787w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-300x225.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-768x576.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-640x480.jpg 640w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-150x112.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-500x375.jpg 500w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-167x125.jpg 167w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-89x67.jpg 89w\" data-lazy-sizes=\"(max-width: 787px) 100vw, 787px\" \/><figcaption id=\"caption-attachment-14431\" class=\"wp-caption-text\"><noscript><img class=\"wp-image-14431 size-full\" src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2.jpg\" alt=\"\" width=\"787\" height=\"590\" srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2.jpg 787w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-300x225.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-768x576.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-640x480.jpg 640w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-150x112.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-500x375.jpg 500w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-167x125.jpg 167w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Project-2-89x67.jpg 89w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/noscript><\/a> Yara Sayad. \u00a9 Yara Sayad<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong><em>Quels seraient vos conseils pour les futurs designers?<\/em><\/strong> Mon conseil principal est de vous mettre au d\u00e9fi, car c&rsquo;est le seul moyen d&rsquo;\u00e9voluer en tant que designer et de cr\u00e9er des solutions innovantes dans vos projets. Nous abandonnons si souvent \u00e0 cause de notre intol\u00e9rance \u00e0 l&rsquo;impr\u00e9visibilit\u00e9 des r\u00e9sultats n\u00e9gatifs. N&rsquo;ayez pas peur de quitter votre zone de confort et de repousser vos limites.<\/p>\n<p><strong><em>Avez-vous des commentaires finaux que vous aimeriez partager? Devrions-nous \u00eatre optimistes quant \u00e0 l&rsquo;avenir de l&#8217;emballage?<\/em><\/strong> J&rsquo;esp\u00e8re juste que l&rsquo;avenir de l&#8217;emballage n&rsquo;impliquera pas une forme de r\u00e9alit\u00e9 augment\u00e9e o\u00f9 les paquets interagissent avec nos appareils \u00e9lectroniques. J&rsquo;esp\u00e8re que nous ne perdrons jamais l&rsquo;interaction directe et l&rsquo;exp\u00e9rience que nous avons avec les paquets.<\/p>\n<p><strong><em>O\u00f9 pouvons-nous trouver plus de votre travail ou en apprendre davantage sur vous?<\/em><\/strong> Vous pouvez trouver mon travail et des informations personnelles sur mon site yaramsayad.com<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14432\" aria-describedby=\"caption-attachment-14432\" style=\"width: 787px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1-.jpg\"><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20787%20591'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-14432 size-full\" data-lazy-src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1-.jpg\" alt=\"\" width=\"787\" height=\"591\" data-lazy-srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1-.jpg 787w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--300x225.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--768x577.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--640x480.jpg 640w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--150x113.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--499x375.jpg 499w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--166x125.jpg 166w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--89x67.jpg 89w\" data-lazy-sizes=\"(max-width: 787px) 100vw, 787px\" \/><figcaption id=\"caption-attachment-14432\" class=\"wp-caption-text\"><noscript><img class=\"wp-image-14432 size-full\" src=\"http:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1-.jpg\" alt=\"\" width=\"787\" height=\"591\" srcset=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1-.jpg 787w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--300x225.jpg 300w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--768x577.jpg 768w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--640x480.jpg 640w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--150x113.jpg 150w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--499x375.jpg 499w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--166x125.jpg 166w, https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Step-5_-Second-Use-question-6-_-eco-fiendly-_-Project-1--89x67.jpg 89w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/noscript><\/a> Yara Sayad. \u00a9 Yara Sayad<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><em>I had the pleasure of interviewing packaging and branding designer Yara Marie Sayad. Originally from Lebanon, Yara moved to New York City in 2014 where she completed her masters in Packaging design at the renowned Pratt Institute.<\/em><\/p>\n","protected":false},"author":3,"featured_media":22106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13331],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yara Sayad Designer de packagings pour les marques - Prestige Magazine<\/title>\n<meta name=\"description\" content=\"I had the pleasure of interviewing packaging and branding designer Yara Marie Sayad. Originally from Lebanon, Yara moved to New York City in 2014 where she completed her masters in Packaging design at the renowned Pratt Institute.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prestigemag.co\/fr\/2018\/02\/yara-sayad-designer-de-packagings-pour-les-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yara Sayad Designer de packagings pour les marques - Prestige Magazine\" \/>\n<meta property=\"og:description\" content=\"I had the pleasure of interviewing packaging and branding designer Yara Marie Sayad. Originally from Lebanon, Yara moved to New York City in 2014 where she completed her masters in Packaging design at the renowned Pratt Institute.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prestigemag.co\/fr\/2018\/02\/yara-sayad-designer-de-packagings-pour-les-marques\/\" \/>\n<meta property=\"og:site_name\" content=\"Prestige Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prestigemag.co\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-08T15:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2018\/02\/Untitled-1-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"prestige\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"prestige\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.prestigemag.co\/#organization\",\"name\":\"Prestige\",\"url\":\"https:\/\/www.prestigemag.co\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/prestige.mag\/\",\"https:\/\/www.facebook.com\/prestigemag.co\/\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.prestigemag.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2021\/11\/logo-Prestige-800x200-1.png\",\"contentUrl\":\"https:\/\/www.prestigemag.co\/wp-content\/uploads\/2021\/11\/logo-Prestige-800x200-1.png\",\"width\":800,\"height\":200,\"caption\":\"Prestige\"},\"image\":{\"@id\":\"https:\/\/www.prestigemag.co\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.prestigemag.co\/#website\",\"url\":\"https:\/\/www.prestigemag.co\/\",\"name\":\"Prestige Magazine\",\"description\":\"Le Monde Des C\u00e9l\u00e9brit\u00e9s\",\"publisher\":{\"@id\":\"https:\/\/www.prestigemag.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.prestigemag.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.prestigemag.co\/fr\/2018\/02\/yara-sayad-designer-de-packagings-pour-les-marques\/\",\"url\":\"https:\/\/www.prestigemag.co\/fr\/2018\/02\/yara-sayad-designer-de-packagings-pour-les-marques\/\",\"name\":\"Yara Sayad Designer de packagings pour les marques - Prestige Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.prestigemag.co\/#website\"},\"datePublished\":\"2018-02-08T15:14:53+00:00\",\"dateModified\":\"2018-02-08T15:14:53+00:00\",\"description\":\"I had the pleasure of interviewing packaging and branding designer Yara Marie Sayad. 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