IWC celebrates 150th anniversary with gala evening and star-studded guest list
IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard. Hosted by TV presenter Tess Daly with performances by Aloe Blacc, jazz drummer Eric Harland and singer Ronan Keating were also met with rousing applause during the evening.
To celebrate its 150th anniversary, IWC is currently showcasing a spectacular Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families at the Salon International de la Haute Horlogerie in Geneva.