During SIHH, Jaeger-LeCoultre hosted an exceptional evening to launch its new elegant sport collection for men, Jaeger-LeCoultre Polaris. Brand Ambassador Benedict Cumberbatch, who embodies the elegant and active man of today, joined the Maison in the celebrations. Deputy CEO Geoffroy Lefebvre welcomed friends of Jaeger-LeCoultre from all around the world: Boran Jing, Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Ellie Bamber, Milos Bikovic, Bruno Van Enck and Sophie Hunter.
During this remarkable evening, the 185-year-old brand, established in the Swiss Vallée de Joux, created an atmosphere of immersion into the world of watches, making each guest feel special and placing him in the limelight. The guests had an opportunity to try a brand new Jaeger-LeCoultre Polaris watch in real or through a digital application and create an instant film to share and keep the memory of the moment.
The new Jaeger-LeCoultre Polaris line is inspired by the iconic Memovox Polaris from 1968, which marks its 50th anniversary this year. This collection takes the spirit of the Memovox Polaris and applies it to today’s man with a full range of timepieces, from a three-hand automatic to a chronograph world time, with a Jaeger-LeCoultre Polaris Memovox piece displaying the famous alarm function.