You started your jewelry brand 10 years ago, today the competition is hard, how do you manage to face it?
We’re producing new designs, new techniques to be competing with others, we do not imitate, I prefer to be inspired rather than to be imitating others. We aim to have our own independent vision, not to be victims of big brands, but to have our own identity and spirit.
Everything. Being inspired depends on your status. Once I’m sitting alone in a calm atmosphere, concentrating, going deeper in my world. Interruption will always create confusion. I have to be able to focus on the details: the stones I want to use, mixing of gold and stones.
Lately you started realizing items in silver and stainless steel, do you wish to reach a larger public?
Yes I do and I did. I’ve been working on this line more than 4 years ago. I am the first one in the Middle East among the jewelers. I wanted to reach the people who cannot afford high-end jewelry.