Why did you choose the world of fashion? My passion for photography, painting, art in general and fashion in particular, is innate. Already on school benches, I had pleasure drawing on my books and filling the pages with sketches, silhouettes, dresses and models. I seriously strengthened this tendency by making studies in interior architecture crowned by a Master. But my passion for fashion was the strongest, and got above the rest. In May 2013, I took my courage in both hands and launched my first collection of ready-to-wear.
What line do you work exactly? Initially, I considered creation as a simple hobby. I was doing casual collections and ready-to-wear marked by an impeccable finish. To my surprise, my pieces were a great success. This prompted me to have greater ambitions and many objectives to attain. This is how I created my own brand of clothing, Designoui, which embodies femininity but also the sensuality of women. Pieces ready-to-wear combining style and elegance, dedicated mainly to styling and luxury. I also manufacture dresses and outfits for all occasions. My major goal is to dress women fashionably at all ages.
Do you have a point of sale? My creations are on display in my showroom in Aoukar. But I regularly participate in all exhibitions that take place in Lebanon. From the 27th to the 31st of May will take place the great rendez-vous of fashion and beauty with the exhibition Beirut Designer’s Week in Zaitunay Bay. So be many to join us!