From Politics to Fashion

Samantha Cameron. © Cefinn at




Samantha Cameron, wife of former British Prime minister, David Cameron, launched her new contemporary women’s wear brand. Named after the initials of her children, Cefinn is a ready-to-wear women’s wear label designed with the busy, modern woman in mind.

Samantha Cameron, Founder and Creative Director of Cefinn says, «I wanted to create an urban uniform for busy women who love fashion. I felt there was a gap in the market for a designer British brand at a contemporary price point offering a capsule wardrobe that takes you from day to evening».

Prices range from £100-£300. The collection will be available via the brand website and NET-A-PORTER.




© Cefinn at





© Cefinn at

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