At AIGNER, it’s all about love in the new spring/summer 2018 collection, the label continues what it started last season. With #AIGNER LOVE, the focus lies on the love for the brand, the product and the philosophy of AIGNER.
The collection is inspired by pop art themes, while the vibe of the 1990’s can be felt throughout: the period’s method of using and combining color as well as disrupting things and ideas and putting them back together in new ways are the basic principles behind the collection. Playing with contrasts is an important theme: there are sweet, delightful models in bright, clear colors and trendy patterns, as well as tough one’s with rough screws, eyelets and lacing. The contrast continues in the choice of colors: Black and white run through the collection as a basis, among other things in the season’s typographic print. Strong accents are provided by the highlight colors candy pink, raspberry pink and poppy red, alongside spots in true blue, ultra green and sunny yellow.