Today the two iconic brands in the automotive world make their union official. A firm link between the past and the present will be established.
For the occasion, TAG Heuer is presenting a special Gulf edition of the Monaco, in the famous racing colours and logo of the oil company that sponsored Steve McQueen in the film “Le Mans”.
Heuer, Gulf, Monaco, Steve McQueen, Le Mans: A partnership that has the automotive heritage of TAG Heuer at its core, and the best is yet to come!
It shares values with the Swiss watchmaking brand that has automotive sport in its DNA. TAG Heuer and Gulf have crossed paths several times, but the most notable was in 1971, in the film “Le Mans”, when Steve McQueen wore a Heuer Monaco on his wrist while driving a Porsche 917 that featured the Gulf logo.
Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, stated: “It’s a real privilege to forge links with Gulf and its history in automotive sport that includes the Porsche 917K, Steve McQueen, the Le Mans 24 Hour Race and the Monaco watch. It’s a prestigious and emotional partnership. I know of few other brands that could share as many memories of pit stops and which have a relationship as strong and authentic. We share the same passion and this promises good things for the future!”