Haute Horlogerie Foundation launches Watch Live in Dubai




After the international launch in Hong Kong on June 27, the roadshow makes its first stop in Dubai, on July 11. Next stops: New York on September 27 and Shanghai on October 11, 2018.

Watch Live? It’s the first ever “instant learning” app for watches and watchmaking. Eight brands lead the way, alongside the FHH.

Developed by the Fondation de la Haute Horlogerie And a participatory platform for watch brands, Watch Live is set to become the all-round, must-have app that will support sales staff on the floor in their day-to-day contact with customers.

Coinciding with the launch, the FHH has appointed its Regional Delegate for the Middle East.

Created by the Fondation de la Haute Horlogerie, FHH Academy is aimed first and foremost at professional sales staff, to help them improve their understanding of the industry and, in doing so, boost their performance on the retail floor.

The objective? Increase the desirability of Haute Horlogerie.

The launch coincided with the official appointment of Mr. Alexander Schmiedt as Regional Delegate for the FHH. Alexander is also Regional Director for Vacheron Constantin in the Middle East.Alexander will become the point of contact for all FHH activities and will closely collaborate with the partner-brands. He will develop new initiatives in the coming year to further increase values and knowledge of fine watchmaking in the region.


A participatory platform starting with eight brands

A.Lange &Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Piaget, Officine Panerai, Manufacture Roger Dubuis andVacheron Constantin have joined forces with the FHH to jointly build this unique app, downloadable for free, and accompany their retailers on the journey to improved performance.

Thanks to this synergy between the brands, the answers sales staff are looking for are right there on their phone, with content that’s constantly updated by the brands themselves.


Pascal Ravessoud, Alexander Schmiedt, Aurélie Streit, Rodolphe Dubly. © FHH

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