IWC Schaffhausen and Atamian celebrate IWC’s 150th anniversary in Lebanon

Swiss luxury watch manufacturer IWC Schaffhausen celebrated its 150th anniversary with a private dinner in Beirut, Lebanon, in partnership with Ets Hagop Atamian at the SAX restaurant in the Beirut Souks.


Held on Wednesday, 10 October 2018, the event was hosted by IWC’s Regional Brand Director for the Middle East, India and Africa, Mehdi Rajan, and Ets Hagop Atamian’s General Manager, Mher Atamian. The evening started out with a whiskey tasting while a magician entertained the guests. During the dinner, a pri­vate jazz band performance provided the perfect atmos­phere. Guests had the opportunity to discover IWC’s “150 Years” Jubilee collection, which comprises 29 limited-edition models from the Portugieser, Portofino, Pilot’s Watch and Da Vinci families as well as the Tribute to Pall­weber timepieces. IWC has a strong focus on sharing the history of the brand’s great craftsmanship, innovations, and DNA with connoisseurs of Haute Horlogerie.


Barkev Atamian, Rola Chamiyé and Mehdi Rajan, Regional manager of IWC for the Middle East, India, and Africa.


Mher Atamian and Mehdi Rajan.


Guests with deputy Paula Yacoubian.


Jacques, Lucine, and Mher Atamian.


Maria Nadim Editor in Chief of Prestige Watches Guide.


Swiss ambassador Monika Schmutz Kirgoz and her husband Yildrim Kirgoz with Philippe Mouzannar.


Mehdi Rajan with Lana Sahely, IWC’s ambassador.



To discover IWC’s 150th anniversary collection, click on the  link below:

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