IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches together with IWC.
Among them were numerous prominent brand ambassadors of the Swiss luxury watch manufacturer such as Bradley Cooper, Rosamund Pike, Dev Patel, Adriana Lima, James Marsden, Karolina Kurkova, and Sonam Kapoor. The first of many highlights of the evening came when a real Spitfire landed spectacularly on site.
Musical highlights were provided by successful Icelandic quartet Kaleo, who performed some of their best-known hits such as «Way down we go», as well as IWC‘s very own house band who came together especially for the evening.