Chopard launches the Alpine Eagle Collection in Dubai

At the Dubai Watch Week, Chopard along with partner Ahmed Seddiqi & Sons introduced the brand-new Alpine Eagle collection, during an exclusive event on Thursday, November 21st, 2019. In the presence of Chopard Co-president Karl-Friedrich Scheufele, the event featured over 150 guests including Arab celebrities Dhafer L’Abidine and Wissam Braidy. The launch evening was lively with jazz music vibes by Zero Funk band, and closing the night on the beats of DJ Karrouhat.


Wissam Braidy and Dhafer L’Abidine. © Chopard.


Alpine Eagle, the rebirth of a watch icon

Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there.


Karl-Friedrich Scheufele, Co-president of Chopard. © Chopard.



Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement. Bearing testament to Chopard’s ethical approach, Alpine Eagle gives the Maison an opportunity to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation – of which Karl-Friedrich Scheufele is a founding member.


DJ Karrouhat mixing his music. © Chopard.



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