The luxury Swiss watches manufacturer IWC Schaffhausen celebrated the reopening of his boutique in Beirut with an event that took place in Downtown, where the concept boutique newly created offers an incomparable experience. Many celebrities and brands representatives attended the event like Jacques Atamian owner of Ets H. Atamian, Maher Atamian, general manager of Ets Atamian, the brand ambassador Raya Abirached and Lana El Sahely.
After cutting the inaugural ribbon, Luc Rochereau, regional manager of the brand in the Middle East, India and Africa, welcomed the guests: « We have the great pleasure and honor to reopen the IWC boutique in Beirut. Beirut has been an important center for IWC since a long time due to our valorous partnership with Atamian family, «IWC boutique, located in Beirut Souks, enjoys a unique ambience and an interior design with new materials and arrangements, inviting the visitors to experience a unique concept. Beirut is a dynamic city of the Middle East with a rich fascinating history and a passion for fashion, music, art and luxury. Like Beirut, every watch and collection of IWC has its history, deeply rooted in the horological tradition of the enterprise since 150 years.»