Through the Lens
In their third season showing at Paris Haute Couture, AZZI & OSTA presented their Haute Couture AW 2019 collection. They paid tribute to the golden age of couture of the 1950s. A collection that combined the vintage allure and the modern glamour.
Haute Couture and photography
The history of haute couture and the history of photography are related to each other. AZZI & OSTA Autumn- Winter 2019 haute couture collection was inspired by the work of famous photographer Irving Penn. The late Penn is famous for his captivating images, he captures the silhouette in an artistic form.
Penn’s studio presented the backdrop for his creative mastery. It was home to the artist’s true spirit. This spiritual dimension inspired the creative directors to set the stage for Through the Lens, to showcase the designs of Azzi & Osta 2019 Haute Couture Collection. Thus the photographer’s studio is where the storytelling began, with guests transported back in time for a moment, as observers of a 1950s photographers’ studio.
Far from a nostalgic look at the past, Through the Lens portrays a celebration of the future of couture. While the art of couture is innovative in its creation, it remains nevertheless respectful of the styles, principles, and codes, which have shaped the history of fashion.
Fabrics and colors in Azzi & Osta 2019 Autumn-Winter Haute Couture
AZZI & OSTA’s signature sculpted silhouettes feature concave waistlines elegantly molded in noble Silk Moiré and Double Satin Duchesse. Fabrics are reminiscent of the structured couture of the 50s, juxtaposed with exquisite «point d’esprit». Tulle and lace craftsmanship captures the lightness of motion.
The palette of colors consists of delicious floral notes however imitating the romanticism of Penn’s still life images. That’s why we see the use of Rose pink, deep Orchid, crimson red, Gardenia, Pastel Lavender, grey Lilac and green Lily.
Feminine sculpted gowns, sweeping gowns of exaggerated proportions and intricate tulle embroidered vintage style jackets.
«I always thought we were selling dreams, not clothes»– Irving Penn.