For its 30th edition in April 2020 in Geneva, Salon International de la Haute Horlogerie (SIHH) makes the biggest change in its history. With a new format, new name, new dates and new audiences, SIHH becomes Watches & Wonders Geneva. An unprecedented concept, now in association with the City and the Canton of Geneva.
Watches & Wonders: a name, a brand, a global concept
«Because it’s about more than watches, we chose a name that conveys a sense of wonder, excellence, openness, and discovery; a different way to experience watchmaking. Watches & Wonders becomes the focal point for the exceptional talent, creativity and infinite innovation of the world’s leading watch and jewelry Maisons,» announced Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie.
Watches & Wonders is a global concept that celebrates fine watchmaking worldwide, with Geneva as its first destination.
From April 25th to 29th, 2020, Watches & Wonders Geneva will bring the entire international watch community together. This will also be the first time the event opens its doors “In the City”, by inviting a wider public to venues throughout Geneva.
«With its new name and format, Watches & Wonders Geneva strengthens its international and interprofessional vocation. This is essential for Cartier watchmaking with respect to its partners and its end customers,» noted Cyrille Vigneron, CEO of Cartier International SA.