Designer Spotlight

Prestige issue 260, March 2015
... Joumana HH was created in 2006 in Beirut. I am in the luxury fashion accessories and up-market products. Customized creations made entirely by hand.

Prestige issue 266, September 2015
Why did you choose this jewelry segment? When I was very young, I dreamed of developing this passion that I consider an innate and natural talent.

Prestige issue 256, November 2014
Ethnic Tree is a line of handmade ethnic jewelry. Raw materials such as silver and vintage tribal ethnic fabric from trips I make in the areas from Guatemala to Vietnam. Once assembled, they are transformed into necklaces or brooches, unique pieces difficult to duplicate.

Why did you choose this area? I am a great lover of fashion and accessories. My family and friends were always amazed at the speed and manner with which I spotted trendy articles and join pieces to have a nice look and fashionable.

Prestige issue 260, March 2015
Rains do not prevent March from being a month that smiles. Nature comes back to life with its green colors, announcing festivities in series, Mother's Day and the beginning of spring and the good weather. In this flood of natural wonders in perspective, what creative marvels promise us this month the designers?

Prestige issue 257-258, Dec. 2014-Jan. 2015
I am the creator of the concept of jewelry and bags La Rose de Sim. I drew and created jewelry while I was still on the school benches, a true passion. Graduated in Business and Marketing, I had, like many of my compatriots, the nostalgia of old Lebanon.

As a designer, I love trendy outfits, it's a very strong inclination I have for funky pieces for children. It started as a simple hobby when I was creating sets and accessories for my daughter. It was a pleasure. Later, people asked me where I bought these pieces to dress their daughters.

Prestige issue 267, October 2015
Why did you choose to manufacture clothes for children? I followed fashion design classes at Esmod when I got pregnant with my first child. I had lots of ideas in mind, pushed by the desire to dress my daughter in a different way from others,

Prestige issue 255, October 2014
You just attended the event «Couture Fashion Week» held in New York. Can you elaborate? This luxury fashion event takes place in New York City, twice a year and hosts the crème de la crème of fashion professionals, customers and VIPs.

You come from a family that founded a jewelry house for over a hundred years ago, did you choose this field in order to ensure continuity? It is true that I grew up in the middle of jewelers and I naturally developed a sensitivity and a particular interest in jewelry and the beautiful things in general.